Advanced Tips on Raising Capital, Part 3

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Investment Partnerships

It seems like lawyers, accountants, consultants, and other professionals always are on the lookout for a good investment. If your business is doing well, and the opportunities for growth look good, don't be surprised when professionals that you've hired to work with your firm approach you to see whether they can invest in your firm. When the professionals who work for you invest in your firm, everyone benefits: You get the cash that you need and, when your company performs well, your investors can get a nice return on their investment.

So the next time your professionals come looking in your neighborhood, be ready with a presentation about your business that you can pitch to them on a moment's notice.

Offshore

Capital markets are truly global nowadays. If your company is large enough and has a high enough profile, limiting your search for capital to local sources, or even to sources in the United States, isn't necessary. Just as American investors always are on the lookout for a good investment, investors in other countries also are on the lookout for lucrative places to park their money. This isn't an easy path, and it's definitely not fast, but it may be the option that you're looking for.

If you're interested in attracting foreign capital, you need to do a couple of rings:

Become an attractive investment for foreign investors. Target a specific group of potential investors and then be sure that your business is aligned in a way that will be appealing to this group.

Get word to potential foreign investors that you have an opportunity in which they'll be interested, and then induce them to come and take a look. This tactic means networking like crazy with potential investors and friends and associates of potential investors and getting your company's name into the foreign press. If you're really serious about attracting foreign capital, it may be worth your while to hire someone to represent you in the countries you're targeting.

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