Advanced Tips on Raising Capital, Part 4

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Placement Agent

Getting the right placement agent can be worth its weight in gold. A placement agent is someone hired to find prospective investors for a company.

Just as having a great salesperson selling your products and services can bring you more business than you know what to do with, a great placement agent can bring you more investors than you know what to do with. If you're looking for investors not simply loans of cash to help you get through a tough spot in your operation give a placement agent a shot at generating capital for your business.

Conferences

Attending industry conferences is a great way of attracting people who may be willing to pump a bit of good old-fashioned cash into your operation. Here is just a sample of some of the nationwide industry conferences that are specifically designed to pull together companies looking for capital and investors looking for companies in which to invest their money and that provide companies with the information they need to more effectively raise capital. Every big city, and many smaller cities, offers conferences like these. Actively attend them and make a point of meeting as many people as you can while you're there. It takes only one the right one to get you the capital you need.

Innovest (Cleveland, Ohio)
Capital Venue (New England)
VentureNet (Irvine, California)

Angel Investors

For many companies, angel investors are made in heaven. An angel investor is an individual who has the financial wherewithal to invest directly in the companies of his or her choice. As the number of people who have earned true wealth increases, so do the number of opportunities for companies to hook up with these angel investors who want to put their wealth to work.

Because of the inefficiencies involved in pulling together companies that need capital with the people who have capital, a number of organizations have sprouted up to enable companies seeking capital to meet and network with angels.

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